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Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance.

By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular. It is important to note that the Facebook Insights tool is constantly updated to reflect your page’s developments and any patterns that may form. So you’ll need to keep checking back to keep in the loop.

Here are some useful steps for individuals new to Facebook Insights:

1. How to Access Facebook Insight

Click on the gear wheel on your Facebook Fan Page and select ‘View Insights’. You’ll see a graph like the one below.

This is the main Insights dashboard and here you’ll see the total number of likes(and whether this is increasing or decreasing), the number of friends of fansavailable (this is the potential number of people you can reach!), how many people are actively talking about your page as well as your total weekly reach.